Built by a marketer tired of dashboards.
Cyte is independent competitor intelligence for online presence — built by one person, for a small number of teams who'd rather know what to change than stare at a chart.
Here's who, why, and what the name means.
Why this exists.
I've spent roughly a decade in brand and creative — most of it building and leading creative teams inside SaaS companies. My job for most of that time was explaining, internally, why the brand mattered — and showing, externally, that it did.
In early 2024 I started noticing something. My friends — non-marketers — had stopped Googling things. They asked ChatGPT. They asked Perplexity. They asked Claude. And the brands that came up in those answers — sometimes ours, sometimes not — weren't the ones winning SEO. They were the ones with clearer content, better-structured pages, more citations in the right places.
I went looking for a tool to measure this. The ones I found showed me a dashboard. I'd see my visibility score, I'd see my competitors' scores, and then… nothing. No reason why a competitor was ahead. No way to act on it. Just a number going up or down, and a monthly bill for watching it change.
So I built the thing I wanted to buy. Cyte is competitor intelligence for online presence — it reads your site and each competitor's, the review sites, communities and press that mention you both, and the AI answers written from all of that; it compares you with each competitor, detects what competitors change, and gives you a short list of things to act on each morning. Today thousands of AI agents do that work for every customer, around the clock. Four steps. One loop. That's the whole product.
What Cyte means.
Cyte — said like site, cite and sight. The three things the product is about: your website and your competitors', being cited in AI answers, and seeing what a competitor changed before it costs you.
The SI in cyte.si, our home, stands for superintelligence: the engines people now ask instead of searching. In the product and on this site we say AI search, like everyone else.
Three things. That's it.
Show your work
Every metric is decomposable. Every claim is cited. No black boxes, no ‘proprietary algorithms,’ no ‘trust us.’ If we can’t explain how a number was calculated, we don’t show it.
Pick a fight, win it
We have opinions. Content beats links. Transparency beats proprietary. The loop beats the dashboard. We’d rather be sharply right for some people than vaguely useful to everyone.
Do the work, not the watching
Thousands of AI agents do the reading, comparing and checking for every customer, around the clock. Your team gets the conclusion and the next step, not the homework. And a few customers, looked after properly.
Want to talk?
I read every email. If you have a question, a request, a compliment, or an objection — send it to the address below.