Cyte vs Otterly.
The cheapest entry point in the category. Lightweight for a reason. Cyte takes a different shape — competitor intelligence for online presence. It shows why competitors show up ahead of you in AI answers, and what to change on your site to catch them. Here's the side-by-side.
Verdict: Otterly is a sanity check. Cyte tells you why competitors are ahead and what to change.
Otterly is the right choice if…
If you're a solo operator who just wants to see whether your brand shows up in ChatGPT for a handful of queries, Otterly's $29/mo Lite plan is the lowest-friction option in the category. Fifteen prompts across four platforms is enough to get a feel for AI visibility without committing budget.
Cyte is the right choice if…
Otterly is a thin slice of tracking — and even that breaks at scale. Jumping to Standard is $189/mo for 100 prompts (~6x). Gemini and AI Mode are paid extras at every tier. There's no gap diagnosis, no brief, and no follow-up check after you change something. Cyte runs the full loop — track, compare, detect, act — with all 7 AI engines in the base experience: it reads your site and each competitor's, flags what they change, and hands you suggested improvements each day. One bill, one product.
Capability by capability.
A different job, priced as one.
The difference is the work: Cyte runs thousands of AI agents for every customer, around the clock, reading every competitor page, following the sources the engines cite, asking the engines and comparing it all with you. Your team gets the conclusions and a to-do list each morning.
On Core, Plus and Pro, that costs less than one analyst.